- Conlan has extensive experience in the sports, entertainment and marketing industries.
- Rachel will be driving OKX’s brand and marketing efforts through partnerships with Manchester City F.C., McLaren Racing, and Tribeca Festival.
- She will report to OKX CMO Haider Rafique.
Cryptocurrency trading app and Web3 ecosystem, OKX, today announced that it has appointed Rachel Conlan as global head of marketing and partnerships.
Conlan has extensive experience in the sports, entertainment and marketing industries, and will be instrumental to building OKX’s brand recognition internationally. She will be responsible for driving the company’s brand and marketing efforts through partnerships with Manchester City F.C., McLaren Racing, and Tribeca Festival.
“The crypto industry is now under a brighter spotlight than ever before. In order to gain wider scale acceptance among both existing and diverse new audiences, we need to drive education and understanding. By giving people ways to discover the power of crypto through their existing passions, we can create memorable new experiences and demonstrate how OKX can support their ambitions, said Conlan. “It’s an exciting time to be joining OKX alongside such a talented team as we look to help drive the brand love this platform truly deserves.”
Reporting to OKX CMO Haider Rafique, Conlan will also grow the company’s brand awareness across Asia while onboarding new users to the OKX platform safely and responsibly.
“Rachel is a rare talent, and we are very fortunate to have been able to attract her to our team. She is among the very few marketers with a passion to simplify crypto and bring more diversity into the industry. It’s exciting for our OKX community to have another female leader who is all-in on casting a wider net and helping bring millions of new investors to the industry with a message to trade and invest responsibly,” said Haider Rafique.
This is Conlan’s first Web3 role as she most of her professional experience was in the advertising industry. Most recently, she led global brands partnerships – sports at Creative Artists Agency for four years. She was responsible for the development of high-profile brand partnerships and cultural marketing programs between global brands, rights holders and talent.
Prior to that, she spent six years at the advertising agency, Havas, in various roles including global chief marketing ops officer, where she was responsible for the global strategic marketing and new business function.
She was also the SVP and manager director of Havas Luxhub – a consultancy that provided business strategy, brand strategy, digital and media services to luxury, fashion and lifestyle brands – where she launched and drove its strategic and commercial operations.
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